Institute of Directors’ conference fails to reach board level

I read with interest Raymond Turner’s article (Design Business, DW 13 July). As a small design group, we strive to help our clients appreciate the added value of good design. Sometimes this is a struggle – design is often seen as a commodity bought by a procurement department that is better accustomed to purchasing paper clips.


These frustrations were compounded when I attended an Institute of Directors conference a few weeks ago. My understanding was that the aim of this event was to make Turner’s points to a board level audience. Instead, the majority of delegates were from the agency side. A case of preaching to the converted?


Simon Davies, Managing director, DogStar Design, London EC1

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