The Health Education Authority has launched a set of beer mats, created by Zero 2 Design, aimed at communicating a safe sex message to those hotbeds of drunkeness and lust known as student union bars. The six mats have been designed with a ‘cultish feel which young people will identify with and want to collect’, says a Zero 2 spokesman. But since when have the kind of students who collect beer mats ever managed to find anyone to have sex with?
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.