The Health Education Authority has launched a set of beer mats, created by Zero 2 Design, aimed at communicating a safe sex message to those hotbeds of drunkeness and lust known as student union bars. The six mats have been designed with a ‘cultish feel which young people will identify with and want to collect’, says a Zero 2 spokesman. But since when have the kind of students who collect beer mats ever managed to find anyone to have sex with?
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
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The studio drew inspiration from the typography and botanical images found in the RHS Lindley Library.
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