New York group Donovan and Green aims to create a female space where 7-12-year-old girls can learn about pioneering women and buy their favourite toys, with this new department store in Chicago. The 3500m2 space comprises a 150-seat theatre which stages plays about American women, a cafÃ© and a retail area. ‘The store is not just about selling, it’s about uplifting and educating girls,’ says Donovan and Green chairwoman Nancye Green. The shop, named The American Girl Place, opened last week.
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The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.