Grolsch font by Tutssels

Tutssels has redesigned the font for the Grolsch draught lager brand, to better target 25-34 year-old ABC men.

The font is intended to convey the brand values of energy, excitement, warmth, youthfulness and quality as well as the heritage of the lager, founded in 1615.

The font is back-lit and has been fashioned from hand-crafted metal to make it stand out from the other beer taps on the bar.