Lloyd Northover Citigate is planning to establish stronger ties with Frankfurt design group the Alexander Demuth Agency, with which it has just collaborated on a corporate identity project for Europe’s largest flight tourism company.
The identity for C&N Touristic was launched this week. C&N was formed by a merger of charter airline Condor and package tour group NUR Touristic, both German companies. “It aims to position C&N as a powerful force in the European holiday market”, says LNC director John Lloyd.
The new C&N identity will be used to endorse a wide range of travel sub-brands, such as Neckermann and Terramar, and will be applied to brochures, corporate advertising, retail outlets, aircraft and service vehicles. LNC and Alexander Demuth won the job in a credentials pitch against Wolff Olins and Meta Design, says a spokesman for LNC.
The Alexander Demuth Agency is one of a number of affiliates of LNC located around the world. At present, the two consultancies have a working arrangement, but changes to this are planned. “We have a very close relationship with Alexander Demuth… A more formal relationship is on the cards. We are very ambitious in that sense,” says Lloyd.
Lloyd says the London consultancy sees its future as a worldwide operator, and that Europe is an increasingly important market for it. He declines to reveal further details on the Alexander Demuth tie-up until an official agreement has been reached.