New site by Helium 3

Multimedia group Helium 3 has created, a magazine website which went live on Tuesday. The site includes music, live-action movies, games, comedy, reviews and fashion. It was funded by Helium 3.

A Helium 3 spokeswoman says the site aims to exploit the opportunities offered by audio-visual technology. For example, fashion photographer Chris Moore will appear on the site reporting a number of international catwalk events, she says.

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