The London Business School has unveiled a new corporate identity, in a bid to position itself as the world’s most important and respected international school of its type. Designed by Pauffley, the logo builds on existing values and brand equity, while aiming to reflect new core values and modernise perceptions of the school.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.