Food group Wall’s has introduced a new identity and packaging, created by brand consultancy Dragon, for all its sausage and bacon brands. The changes follow Dragon’s development of Wall’s Chef’s Selection brand packaging last year. ‘Research had shown the old graphic presentation of the brand to be perceived as old- fashioned,’ says Dragon creative director Greg Vallance. The Wall’s identity has been made more contemporary, while colour-coding has been introduced for product variants.
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