Food group Wall’s has introduced a new identity and packaging, created by brand consultancy Dragon, for all its sausage and bacon brands. The changes follow Dragon’s development of Wall’s Chef’s Selection brand packaging last year. ‘Research had shown the old graphic presentation of the brand to be perceived as old- fashioned,’ says Dragon creative director Greg Vallance. The Wall’s identity has been made more contemporary, while colour-coding has been introduced for product variants.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.