Food group Wall’s has introduced a new identity and packaging, created by brand consultancy Dragon, for all its sausage and bacon brands. The changes follow Dragon’s development of Wall’s Chef’s Selection brand packaging last year. ‘Research had shown the old graphic presentation of the brand to be perceived as old- fashioned,’ says Dragon creative director Greg Vallance. The Wall’s identity has been made more contemporary, while colour-coding has been introduced for product variants.
The 30 shortlisted designs for this year’s Loewe Craft Prize will go on display at the museum this May, and the overall winner will be awarded €50,000.
The shortlist of 200 illustrators has been whittled down from over 3,000 entries, and will go on display at Somerset House in June.
A new research project by Thomas.Matthews and students from the RCA is aiming to “continue the conversation” about sustainability in the publishing industry.
D&AD has launched its eclectic branding for its annual festival and awards, taking place this week – we look at how it was co-designed by Hato and thousands of people