Electronic Ink steers in human direction

Philadelphia digital specialist Electronic Ink has appointed a director of human factors. Jennifer Smith will oversee and develop the group’s offer of in-depth analysis of human behaviour and its relevance to commercial design.

Philadelphia digital specialist Electronic Ink has appointed a director of human factors.

Jennifer Smith will oversee and develop the group’s offer of in-depth analysis of human behaviour and its relevance to commercial design.

“Her knowledge, expertise and leadership in the field of human factors will… help support the growth of our digital product design initiatives, both domestically and in Europe,” says Electronic Ink founder and chief executive officer Harold Hambrose.

“The multidisciplinary environment of design, technology and human factors distinguishes us from our competition by most effectively and efficiently allowing us to address the needs of the digital technology and user,” he adds.

The group is due to open its European headquarters in London at the beginning of April (DW 25 November, 1999), and is still seeking key staff.

Some appointments have already been made, though many senior positions are still vacant. The consultancy is seeking, among others, a managing director and a head of design.

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