Formula one’s Jordan gets the Light & Coley touch

Formula One racing team Jordan has unveiled its livery for the 2000 season, designed by Light & Coley. The team will use a much brighter shade of yellow this year, as well as a modified marque, featuring the name of the team and main sponsor Benson & Hedges. The consultancy won a two-way paid creative pitch to retain the job, which it has now carried out since 1997. The marque will be applied to all team vehicles, including car transporters and pit lane bikes, plus all marketing and Internet material, says Light & Coley director David Jones.