Bristol consultancy Design Activity has developed packaging for cake manufacturer Lowthers, which is relaunching its range of mini cakes, aimed at children. The consultancy was briefed to develop packs with on-shelf appeal and a fun-packed image. Research carried out by Lowthers had shown mini cakes to be a favourite with children for parties, after school snacks and lunchboxes. Two cake variants, Balloon Platoon mini jam tarts and Jungle Party mini pastry cases are now being prepared for a widespread launch.
Design experts met at Clerkenwell Design Week to look at the nuances of diversity and inclusion, how to embrace them and why they make business sense.
A four-day week can lead to afternoon epiphanies and an improved life-work balance, though there are complexities for designers considering the transition.
An inclusive photography feature from Google scooped one of the top prizes at this year’s celebration.
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.