Bristol consultancy Design Activity has developed packaging for cake manufacturer Lowthers, which is relaunching its range of mini cakes, aimed at children. The consultancy was briefed to develop packs with on-shelf appeal and a fun-packed image. Research carried out by Lowthers had shown mini cakes to be a favourite with children for parties, after school snacks and lunchboxes. Two cake variants, Balloon Platoon mini jam tarts and Jungle Party mini pastry cases are now being prepared for a widespread launch.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.