New packaging for Lowthers cakes aims for on-shelf impact with kids

Bristol consultancy Design Activity has developed packaging for cake manufacturer Lowthers, which is relaunching its range of mini cakes, aimed at children. The consultancy was briefed to develop packs with on-shelf appeal and a fun-packed image. Research carried out by Lowthers had shown mini cakes to be a favourite with children for parties, after school snacks and lunchboxes. Two cake variants, Balloon Platoon mini jam tarts and Jungle Party mini pastry cases are now being prepared for a widespread launch.

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