Fashion brand Firetrap Clothing is using Ratcliffe Fowler Design to develop an in-store concession at Selfridges for a range of women’s clothing.
The success of the brand’s existing menswear concession at the London department store has prompted the development of the womenswear line.
Ratcliffe Fowler has developed a five-piece modular system for the outlet. “It’s an extension of the creativity and feel achieved in the overall communication of the brand,” says Firetrap creative director Steve Atkinson.
The design features metallic pearlised surfaces, stainless steel and etched acrylic, plus integral lighting systems.
The system will be rolled out at Paris department store La Samaritaine in Paris later this year.