Jasper Conran’s flagship store (pictured below) has been conceived as an ‘old couture house’ and is set to open in two weeks’ time during his womenswear show at London Fashion Week.
Conran is currently putting the finishing touches to his own designs for the Sackville Street retail space, which is set in a four-storey Grade-II-listed town house that has been converted with the input of English Heritage. Sackville Street was London’s original home of tailoring before Savile Row.
Conran and his in-house team have designed all the interiors and created bespoke pieces for the store, while retaining the Georgian period features, such as its restored, cast-iron stairway.
According to Jasper Conran marketing director Anne-Marie Nicol, ‘Jasper has designed everything for Sackville Street, including bespoke furniture, products and fittings.’ Some of these will be available for sale.
Nicol says the aim of the design is to create a comfortable and peaceful environment, with reading spaces and places to sit and relax.
The site will become the designer’s only standalone store and will house his collections of homewares, menswear, womenswear and accessories (DW 26 August 2004).