Scottish group Randak has created the identity for the city’s first event celebrating film, the Glasgow World Film Festival, taking place next week.
Last year Randak was also commissioned to brand an area in the city centre heavily populated with cinemas, as ‘Cinezone’.
The identities feature a map graphic that displays the location of the cinemas taking part in the event. It will run in an event guide, a series of posters, marketing literature, and the website, www.glasgowfilm festival.com.
Randak is also rebranding the Glasgow Film Theatre, developing a revised brand language and architecture, says Charles Randak, managing director at Randak.