Xerox Corporation

Xerox Corporation has unveiled its first major rebranding in more than 40 years, designed by Interbrand. The new identity features a lowercase version of the Xerox name, using vibrant red alongside a sphere sketched with lines that link to form an X. A new illustration style using silhouetted graphics, photography and lines against a white background add to the new design.

Latest articles

Design Week Awards 2019 judges revealed…

Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.