Magnetic look for Shellys

Footwear chain Shellys is installing new interiors developed by Metropolis 88 at its Leeds store. The consultancy is also developing point-of-sale material.

Shellys approaches store design on an individual basis. For the Leeds outlet Metropolis 88 has developed an all-metal interior using a magnetic shelving system to allow flexible merchandising. The store is scheduled to open on 19 July.

The format is unlikely to be applied to other Shellys branches.