New lease of life for Croydon

Beresfords has unveiled the results of the brief to design a logo to position Croydon in south London as a dynamic, cutting-edge European city.

Its new logo features an abstract image based on the Skyline lighting concept for Croydon’s “skyscrapers”. The design is intended to be used on all marketing literature from the borough. Local firms are being urged to add it to letterhead designs.

The initiative is being driven by private firm Croydon Marketing and Development which is headed by Jan Grasty, a Croydonian of 30 years and former Nestlé strategic marketer. She says the firm, which will be funded initially by Croydon Council, is intended to help to relaunch Croydon.

Assets being pushed for the relaunched image include a science park, the city’s hi-tech library, its shopping centre, the construction of a 200m Tramlink light railway and the return of nearby Crystal Palace FC to football’s Premiership.

Croydon Marketing and Development has unveiled its own identity, designed by MJ Productions. The consultancy has also designed an exhibition stand for the company and is now working on its literature.