Confectionery giant in E3 link

Bristol-based group E3 Media has been appointed as strategic digital partner to Cadbury Trebor Bassett. It is believed the project is worth well over £100 000 in fees to the group.

The consultancy will create an ‘over-arching’ digital strategy for Cadbury Trebor Bassett, says E3 Media managing director Mike Bennett.

Work is likely to encompass the company’s corporate website and micro-sites, campaigns, games and other digital work for its fmcg brands including Dairy Milk, Crème Egg and Flake, he adds.

The group was appointed following a six-month pitch process.