Learn from the Dome to dodge no-briefs encounter

Your museums and galleries Vox Pop (DW 12 June) reveals a tension in the visitor experience design field we’re all too aware of. The failure of Millennium projects has taught us landmark architecture isn’t enough. Working worldwide, the shadow of the Dome follows us everywhere. Thankfully, governments elsewhere are learning from our mistakes.

Primacy of architecture over design of the visitor experience itself isn’t a given. As experience designers, we often guide the architect at a project’s inception in a partnership to get the best results for visitors. This leads to a more equal split of building/contents budget.

More emphasis on the narrative design actually communicating to the public avoids attractions being seen as ‘Fur coat and nae knickers’.

Chris White

Director of content

MET Studio Design

London SE1

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