Question: how many…

Question: how many puns can you make out of the word ‘sekt’? Answer: how long is a piece of string? Okay, that’s another question, but you get the idea. Designer Kate Parsons and illustrator Fred Blunt have exhausted almost every permutation for client Hallgarten, a German wine importer, and its sekt brand – a German sparkling wine. Thus ‘Sekt Education’ nestles alongside ‘Sekt in the City’ (surely ‘and’?) and ‘Discover the joy of Sekt’. In case you hadn’t guessed, the sekt-specific product, in particular those cute ‘piccolo’ bottles supermodels drink through straws, is aimed at women.

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.