Question: how many puns can you make out of the word ‘sekt’? Answer: how long is a piece of string? Okay, that’s another question, but you get the idea. Designer Kate Parsons and illustrator Fred Blunt have exhausted almost every permutation for client Hallgarten, a German wine importer, and its sekt brand – a German sparkling wine. Thus ‘Sekt Education’ nestles alongside ‘Sekt in the City’ (surely ‘and’?) and ‘Discover the joy of Sekt’. In case you hadn’t guessed, the sekt-specific product, in particular those cute ‘piccolo’ bottles supermodels drink through straws, is aimed at women.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.