Question: how many puns can you make out of the word ‘sekt’? Answer: how long is a piece of string? Okay, that’s another question, but you get the idea. Designer Kate Parsons and illustrator Fred Blunt have exhausted almost every permutation for client Hallgarten, a German wine importer, and its sekt brand – a German sparkling wine. Thus ‘Sekt Education’ nestles alongside ‘Sekt in the City’ (surely ‘and’?) and ‘Discover the joy of Sekt’. In case you hadn’t guessed, the sekt-specific product, in particular those cute ‘piccolo’ bottles supermodels drink through straws, is aimed at women.
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.