Question: how many…

Question: how many puns can you make out of the word ‘sekt’? Answer: how long is a piece of string? Okay, that’s another question, but you get the idea. Designer Kate Parsons and illustrator Fred Blunt have exhausted almost every permutation for client Hallgarten, a German wine importer, and its sekt brand – a German sparkling wine. Thus ‘Sekt Education’ nestles alongside ‘Sekt in the City’ (surely ‘and’?) and ‘Discover the joy of Sekt’. In case you hadn’t guessed, the sekt-specific product, in particular those cute ‘piccolo’ bottles supermodels drink through straws, is aimed at women.

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The best talks to catch at D&AD Festival 2018

Returning to East London’s Old Truman Brewery, this year’s D&AD Festival boasts a line-up of speakers that includes graphic designer Craig Oldham and Pentagram’s Naresh Ramchandani. Here, we pick out