Question: how many puns can you make out of the word ‘sekt’? Answer: how long is a piece of string? Okay, that’s another question, but you get the idea. Designer Kate Parsons and illustrator Fred Blunt have exhausted almost every permutation for client Hallgarten, a German wine importer, and its sekt brand – a German sparkling wine. Thus ‘Sekt Education’ nestles alongside ‘Sekt in the City’ (surely ‘and’?) and ‘Discover the joy of Sekt’. In case you hadn’t guessed, the sekt-specific product, in particular those cute ‘piccolo’ bottles supermodels drink through straws, is aimed at women.
Research into the UK’s craft economy from UCA highlights economic growth and a rise in online opportunities but also gaps in support for makers.
Oluwaseyi Sosanya, founder of Gravity Sketch, tells Design Week virtual 3D sketching is a “gateway to new abilities”, so long as the industry can overcome a “cultural hurdle”.
The updated look for Sillages Paris features a new typeface, illustrations, art direction and brand visuals, all communicated in a “bold and fun” visual language.
Finding the perfect balance between your bottom line and your team’s wellbeing is key to making your agency the best it can be.