The Nest has appointed Greg Quinton as creative director. Quinton, who joins next week, was previously senior creative director at The Partners.
If the trials are successful, the hubs – which offer everything from wine-tasting to make-up—will be rolled out country-wide.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.