All of Us revamps Coco de Mer site

Upmarket erotic emporium Coco de Mer is relaunching its website this week after a dramatic overhaul by interactive London design consultancy All of Us.

‘Rich’, ‘beautiful’ and ‘decadent’ are keynotes for the revamp, says consultancy strategy director Nick Cristea, who was also responsible for the original design of www.coco-de-mer.com back in 2004.

‘The first Coco de Mer site was pretty popular and Sam Roddick wanted to keep the overall look the same. We just brought in a little bit more luxury, more golden skin tones and integrated photography. There is nothing explicit, but just enough to keep people interested,’ he explains.

All of Us worked alongside e-commerce group Pollenation, which focused on infrastructure and commercial capability. Cristea adds, ‘Updating the site’s infrastructure was crucial for us. All of this great erotica was being lost because it wasn’t tied into the sales channel, whereas now we have one fully integrated online shopping destination where you can read what other visitors to the site are up to, participate and buy the products they are talking about.’

Visitors to the site can now view six new erotic Coco de Mer films, access the infamous ‘private poses section’ and buy tickets for Coco de Mer salons and events.