Lewisfield loses its head over unruly spirit

Spook-infested design consultancy Lewisfield has created an innovative pack for clients ‘to protect them against the spirits’ at its Upshire office. The Exercise was designed in response to dodgy goings-on and ‘a definite ghostly presence in the design studio’ at Warlies Park House, says managing director Ann Sinfield. ‘It’s black and white and opens up […]

Under the influence

When Paul Rand died three years ago, graphic design lost a founding father. For almost seven decades, his work across advertising, publishing and corporate design has provided pivotal points and graphic precedent for every designer who has since picked up

Merger creates US branding giant

FRCH Design Worldwide and Lyons Marketing Communications are set to merge next week to form the Waypoint Group, a brand consultancy with an annual fee income of more than $25m (£15.5m).

INS creates AstraZeneca brand

Pharmaceuticals giant AstraZeneca Group unveiled its corporate identity this week, to formally recognise its new name. The company was formed by the merger of Astra Pharmaceuticals and Zeneca Group (DW 28 May). Created by Interbrand Newell and Sorrell, the identity has been designed “to reflect the characteristics of our company and, in particular, our commitment […]

Pro-active identity by blueprint design

West Sussex market intelligence company Pro-Active Business Information is to introduce a new identity and website, created by local design group The Blueprint Design Company. Pro-Active provides information to companies working in the medical and IT industries, and had been using a temporary identity, created in-house, since it was formed last year. The new identity […]

Digests

London International Group has appointed Lloyd Ferguson Hawkins to help develop its Durex Youth Education Programme, due to launch internationally in September. The consultancy is already working on the Durex Global Sex Survey 1999 which will be published at the same time.

Old strip joint is talk of Soho

Organic cocktails bar Lab, created by designer Paul Daly and London consultancy Ally, opened last week. The bar is housed in a former Soho strip club (DW 19 February). Ally has designed the risqué identity for the bar and Daly the interiors. The bar features sunken seating, cages and molecular motifs on the theme of […]

Digests

Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: […]

Digests

Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: […]

Deep Pan Pizza Brand Overhaul

ONE of the UK’s leading pizza chains, Deep Pan Pizza Company, is rebranding its whole group after a six-month trial of new restaurant formats. A new logo, frontage and interiors have been developed to make it “more family-friendly”, according to managing director Peter Pullan. The new format, designed by Rugby consultancy Bomber Design, was installed […]

Virgin’s new lease of life

The decision by cosmetics chain Virgin Vie to alter its company name to the Virgin Cosmetics Company is the latest in a long line of changes the brand has undergone during its lifetime. Established in October 1997 with the opening of its flagship London store, the company originally planned 100 shops over the following five […]

Digests

National Trust Enterprises has appointed retail design consultancy First Partnership to create a new store format and to develop gift and souvenir product brands.

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