Universal-owned cable, satellite and digital TV channel Sci-Fi is to introduce special branding to mark its Hitchcock Weekend. The branding, created by London consultancy Molinaire with art direction by Tor McLaren of Sci-Fi, will form part of a package of programming to mark the 100th anniversary of Alfred Hitchcock’s birth. As well as classic movies, there will be specially commissioned interviews and period footage of Hitchcock and his contemporaries such as Jimmy Stewart. The season runs from tomorrow.

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