Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: ‘To compete with leading fizzy drinks brands, the design needed to be dynamic, energetic, bright, impactful and demonstrate that the drinks are made with real fruit.’ The drinks’ labels are based around a ‘fruit splash’ idea.
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery
As part of our series on design in 2019, Miraphora Mina, co-founder at design studio MinaLima, looks at what will happen in graphic design over the next 12 months.
Michael Johnson, founder at studio Johnson Banks, discusses whether the new branding, which drops the Mastercard name and keeps only its two overlapping red and yellow circles, will work better
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.