Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: ‘To compete with leading fizzy drinks brands, the design needed to be dynamic, energetic, bright, impactful and demonstrate that the drinks are made with real fruit.’ The drinks’ labels are based around a ‘fruit splash’ idea.
The new permanent displays are part of a year-long, Department for Transport led initiative to get more young people to study engineering.
This month, an exhibition opened showcasing 20 years of Penguin Essentials. Now, designers tell us about their favourite editions of books with illustrated covers.
Pentagram partner Michael Bierut has had a 40-year-career, which spans the ubiquitous Hillary Clinton US presidential campaign logo, Mastercard’s first rebrand in 20 years and the wayfinding for the New
Queens of Industry runs until 2019 at Leeds Industrial Museum, and tells the stories of working women who acted as industrial ambassadors for Britain throughout the 20th century.