Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: ‘To compete with leading fizzy drinks brands, the design needed to be dynamic, energetic, bright, impactful and demonstrate that the drinks are made with real fruit.’ The drinks’ labels are based around a ‘fruit splash’ idea.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.