Cosmetics chain Virgin Vie has changed its name to the Virgin Cosmetics Company, to clarify the brand’s values and increase customer awareness of it. Products will still carry the Virgin Vie name; the overall title change is part of the company’s drive towards a clearer identity and increase in direct selling. See News Analysis, page 8.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of