Springpoint to develop a new identity for the ETC

Springpoint has been appointed to help drive forward a Government initiative to increase tourism in the UK.

The design group has won a three-way credentials pitch against unnamed rivals to create a new corporate identity for the English Tourism Council, which is due to launch in July.

The ETC will replace the existing English Tourist Board, which is being phased out following an operational review by the Department for Culture, Media and Sport. The ETC will be responsible for implementing a new tourism strategy developed by the DCMS.

English Tourist Board communications director Robyn Griffith-Jones says, “We were impressed by Springpoint’s extensive corporate positioning and branding work for organisations including the BBC, ITV and Vodaphone. We are looking forward to working with them.”

Springpoint is canvassing the views of tourist industry representatives, prior to developing the identity for a July launch.

When completed, the ETC’s new identity will be applied to buildings, signs and stationery. It has not yet been decided if the marque will be used to endorse tourist accommodation.

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