Springpoint has been appointed to help drive forward a Government initiative to increase tourism in the UK. The design group has won a three-way credentials pitch against unnamed rivals to create a new corporate identity for the English Tourism Council, which is due to launch in July. The ETC will replace the existing English Tourist Board, which is being phased out following an operational review by the Department for Culture, Media and Sport. The ETC will be responsible for implementing a new tourism strategy developed by the DCMS. English Tourist Board communications director Robyn Griffith-Jones says, “We were impressed by Springpoint’s extensive corporate positioning and branding work for organisations including the BBC, ITV and Vodaphone. We are looking forward to working with them.” Springpoint is canvassing the views of tourist industry representatives, prior to developing the identity for a July launch. When completed, the ETC’s new identity will be applied to buildings, signs and stationery. It has not yet been decided if the marque will be used to endorse tourist accommodation.
Pentagram’s Marina Willer, who led the design of the exhibition, says that Kubrick was a visionary “who foresaw what design would be like in the future”.
According to D&AD’s 2019 Insight Report, the designers that stand out are those who use humour in the face of adversity, prioritise mental health and recognise technology as a tool,
Designs by Paq incorporate bright sundial-inspired type contrasted with bold photography to show the “spirit and fun” of the monthly event.
Cult instrument the Electronium was designed by Motown’s Raymond Scott 60 years ago but was never realised, until now