Springpoint has been appointed to help drive forward a Government initiative to increase tourism in the UK. The design group has won a three-way credentials pitch against unnamed rivals to create a new corporate identity for the English Tourism Council, which is due to launch in July. The ETC will replace the existing English Tourist Board, which is being phased out following an operational review by the Department for Culture, Media and Sport. The ETC will be responsible for implementing a new tourism strategy developed by the DCMS. English Tourist Board communications director Robyn Griffith-Jones says, “We were impressed by Springpoint’s extensive corporate positioning and branding work for organisations including the BBC, ITV and Vodaphone. We are looking forward to working with them.” Springpoint is canvassing the views of tourist industry representatives, prior to developing the identity for a July launch. When completed, the ETC’s new identity will be applied to buildings, signs and stationery. It has not yet been decided if the marque will be used to endorse tourist accommodation.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon
The education website now offers a more personalised teaching service for students aged three to 16+, and the new look hopes to represent this broader scope.