Springpoint has been appointed to help drive forward a Government initiative to increase tourism in the UK. The design group has won a three-way credentials pitch against unnamed rivals to create a new corporate identity for the English Tourism Council, which is due to launch in July. The ETC will replace the existing English Tourist Board, which is being phased out following an operational review by the Department for Culture, Media and Sport. The ETC will be responsible for implementing a new tourism strategy developed by the DCMS. English Tourist Board communications director Robyn Griffith-Jones says, “We were impressed by Springpoint’s extensive corporate positioning and branding work for organisations including the BBC, ITV and Vodaphone. We are looking forward to working with them.” Springpoint is canvassing the views of tourist industry representatives, prior to developing the identity for a July launch. When completed, the ETC’s new identity will be applied to buildings, signs and stationery. It has not yet been decided if the marque will be used to endorse tourist accommodation.
Developer Zach Lieberman and artist Molmol Kuo have launched an app that lets users create typography and graphics in their surroundings by using augmented reality technology.
The organisation, which gives the public access to hundreds of privately-owned houses and gardens across the UK, is looking to raise awareness, boost memberships and reveal itself as the UK’s
The celebrated American graphic designer Milton Glaser has compiled a book of over 400 of his posters from the last six decades. We speak to him about the new publication,
Charity New Story and construction company Icon have worked together to create a home using 3D-printing, an “affordable” and “fast” alternative to traditional house-building methods.