SYNERGY has created a new identity for central London law firm Bindman and Partners which reflects the company’s modern outlook.
Bindman and Partners chief executive David Harris says Synergy’s brief was to “develop an image which accurately reflects Bindman and Partners’ position in the marketplace and conveys values of integrity and commitment to civil liberties and human rights”.
The photography in the brochure “implies the locality and illustrates our areas of expertise,” says Harris. “We are at the cutting edge of the law and therefore need a design which reflects this”.
Senior designer Brian Cumming says: “Bindmans’ previous identity was a bit dated so they wanted to look more modern. There is a lot of competition between solicitors at the moment, therefore we aimed to convey the modern and strong feeling of the company.”