Holmes Wood is creating the brand guidelines for Moscow’s Garage Center for Contemporary Culture, for which Peter Saville designed the visual identity.
Garage appointed Holmes Wood in March, following an informal pitching process that saw the arts centre talk to several other UK and international consultancies.
Having appointed Holmes Wood, Garage briefed the consultancy to construct a new set of brand guidelines for the arts centre, which was founded in 2008.
’Having looked over the previous print and design work for the centre, we came up with a simple and very flexible set of rules that stipulate ways of using colour rather than which colours to use,’ says Holmes Wood director Lucy Holmes.
While Holmes Wood was putting the brand guidelines together, Garage invited it to create print materials for its upcoming exhibition by Russian art collective AES and F. The marketing campaign, including metro posters and invitations, is set to launch in mid-June.
Garage has now tasked the group with designing marketing materials for three further exhibitions.
The 8500m2 arts space occupies a former bus garage built in 1926. It features a café created by Russian designer Natalya Goldenberg.