Don’t waste time harping on about free-pitching

It’s a wonder that anyone in the design industry ever does ANY pitches, let alone FREE ones, with all the time and energy spent banging on about it.

Since I can remember there has always been at least one letter on free-pitching in every Design Week issue. Sigh, you either do it, or you don’t: oh, the ‘terrible injustice’, how can we be ‘taken seriously as an industry’ if we’re ‘giving away our creative thoughts’. Puhlease!

Emma Atkinson

Creative director

Flame Design

London N1