Heal’s is launching a collection of Arts and Crafts-inspired furniture and products to support its sponsorship of the Victoria & Albert Museum’s International Arts and Crafts exhibition, which opens this month.
Heal’s in-house team and the V&A’s Enterprises division have collaborated to design the collection, which includes contemporary furniture, accessories, stationery and books. It is the first time Heal’s has created a collection to support a sponsored exhibition.
The furniture range takes its inspiration from original designs by Sir Ambrose Heal, drawn up during the Arts and Crafts era. Items include a Letchworth dining table (pictured), bench, stool and wooden mirror, all made from oak using traditional processes.
The accessory collection, which features a tote bag, wash bag and purse, uses a replica Arts and Crafts apple print fabric designed by Lindsay B Butterfield for Heal’s in 1905. The pattern is used across stationery, CD boxes, wrapping paper and greeting cards.
‘This is the first time we have sponsored an exhibition and it is a great marriage. It is a one-off project,’ says a Heal’s spokeswoman.
The furniture will be sold at Heal’s flagship Tottenham Court Road store in London. There will also be a range of antiques sourced from around the UK, dating from the Arts and Crafts period. These will be available at the West End store from 11 March. Items for sale include a Fine Feathers mahogany bedroom suite, a wardrobe and a chestnut dresser.
The accessories will be available across all Heal’s outlets.
The International Arts and Crafts exhibition starts on 17 March. Architect Allies and Morrison has designed the exhibition (DW 4 November 2003).