‘Serious on the outside…’ kicked things off (I usually start with words). We designed nine communications in all – one for each of the venues. They all contain a hands-on element to give the recipient a taste of the Science Museum experience without leaving the office. The communications include a static-powered light bulb, a speed reaction test and a pop-out helicopter, each accompanied by an explanation of the science behind the science. It’s suitable for three-year-olds and up.

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