We don’t need people who can’t value design skills

When I read last week’s letters page (DW 10 February), I didn’t know whether to weep or just accept I’d moved back to the 1980s.

When I read last week’s letters page (DW 10 February), I didn’t know whether to weep or just accept I’d moved back to the 1980s.

There were two letters being very nitpicky about a couple of recent designs and then more letters on the interminable subject of free-pitching, suggesting that free-pitching is something that we should be striving for.

Let’s kill this one once and for all: free pitching is for shysters, knaves and idiots.

The design community doesn’t need people who can’t value and sell their skills or don’t understand why they should do it, or who bleat on that marketing directors don’t regard design in the same light as advertising, when our industry continues to have futile, infantile debates about free-pitching and conducts its business in such an unprofessional manner.

If we want design to be treated like the serious strategic business tool that it can be, then let’s elevate the debate above the playground ‘yah boo sucks’ and not keep regurgitating the same tired, turgid old saws.

David Lightman

Business development director

SiebertHead

London EC1V

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