Chapman has ‘no brief’ encounter with heckler

Jake Chapman, one half of the Chapman brothers art duo, tried hard at the last British Design & Art Direction lecture to scandalise the savvy creative audience in the same way as Marcel Duchamp, who famously exhibited a urinal in a Parisian art gallery, proclaiming it ‘objet d’art’.

Introduced by D&AD president David Stuart as ‘someone who does not have to worry about a brief’, Chapman read out 15 minutes of extracts of faecal-based metaphysics (hence the title of his lecture, Meatphysics).

Much yawning went on throughout what Chapman assumed to be a thought-provoking performance, ’til, finally, a member of the audience interrupted Chapman by saying, ‘excuse me are you hoping to be interrupted?’, thus starting a Q&A session in which topics ranging from the meaning of art to the meaning of nothing were discussed.

Bring back the brief we say.