The shopping trolley may be most people’s preferred method of transport at the supermarket, but is it an icon of the 20th century or a pain in the aisle? A great laugh on a Saturday night, or a metal cage that eats your pound coins and spins around uncontrollably on four wheels that all move in different directions at once?
Frankly, who cares? The point is, Safeway has challenged students at Ravensbourne College of Design and Communication to redesign and modernise this humble object.
We thought students were meant to get off their trollies, not design them?