I agree with Paul Barfoot (Letters, DW 26 April) that designers should take more responsibility for spelling and grammatical errors. But I also think that clients should take more responsibility for checking their proofs.
Designers can’t be expected to become proof-readers or first class copywriters. Apart from anything else they do not have the time to proof-read jobs, although it is always worth running a final spell check – which would have picked up the ‘calender’ mistake.
What amazes me is that printers never notice these sorts of mistakes either; or more likely, they notice them, but adopt the same ‘supplied artwork’ attitude that some designers take on with supplied text. They know that if a reprint is needed it means more business for them.