Publicis continues consolidation trend

Perceptor will not be restructured or merged with any of its sister consultancies following the acquisition last week of its parent company the Triangle Group by Publicis Group.

In a move that mirrors consolidation across the marketing communications sector, Publicis snapped up Triangle last week to strengthen the below-the-line presence of Saatchi & Saatchi, which it bought last year.

Triangle is adamant the move will not pressage a merger of its design operation with Saatchi & Saatchi Design or any of the companies that come under the Saatchi aegis. Saatchi & Saatchi owns 70 per cent of The Facilities Group, which includes Saatchi & Saatchi Design, Red Kite New Media and Sector Light Design.

Triangle Group board director and managing director of Perceptor Andrea Thompson says Perceptor will continue to be run as an autonomous operation for the next three years. Its existing workforce will remain intact, she says.

“It’s business as usual and there are no short-term plans to restructure Perceptor or the group. We have an open mind about the future, but for the next three years the group will not be restructured unless it will enhance the offering,” Thompson comments.

But she says there will be no collaboration on pitches. “We will be allowed to develop and grow our own business separately,” she says.

Perceptor was launched just two months ago to take over brand and communications work from sister company EyeiiEye, which was re-focused as an internal production unit for the Triangle Group (DW 2 March).