Start brands Royal Exchange retail

Marketing communications consultancy Start has created the brand identity, interior signage and promotional materials for the retail development opening at London’s Royal Exchange in autumn. Architect Fitzroy Robinson has designed the interiors for the project which, when it is completed, will see the courtyard and ambulatory of the old Liffe building redeveloped and a series of luxury retail units built around the courtyard at a cost of £7m.

Start managing director Martin Laking says, “The difficulty was finding a brand that would work with luxury retailers.”

The consultancy, which won the work without a pitch, has also taken on public relations responsibilities for the project.

The building will house 12 boutiques, two bar units and two dining areas, as well as existing retail stores on London’s Cornhill and Threadneedle Street.