Steve Royle, former Astound associate director, has changed the name of his start- up consultancy from Marmalade Design Studios to The Yard because of legal reasons.
The name change follows the discovery of another creative group with a similar name – Marmalade Creative – which did not appear in the original name checks, according to Royle.
With a studio in Wimbledon, The Yard will focus on interiors and graphics. It already had retail and leisure clients on board and is currently working on a new gym and a Japanese restaurant in London, but Royle declines to give further details at present.
‘We want to be an extension of our clients’ own brand and business, so therefore we are in their back yard’, says Royle.
Marmalade Creative could not be reached as Design Week went to press.