Red Design has created a new website for Britain’s oldest luxury leather goods company, Tanner Krolle. The consultancy, which made its name creating award-winning designs for the music industry, has also secured Tanner Krolle’s advertising business. The Web launch marks a new era for the 150-year-old brand, says Red Design managing director Alastair Reid. ‘They wanted to rinse out all the old preconceptions. This is confident, cool and minimalist,’ he adds.
An inclusive photography feature from Google scooped one of the top prizes at this year’s celebration.
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
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The studio drew inspiration from the typography and botanical images found in the RHS Lindley Library.