Fitch misses big picture

Rodney Fitch (Letters, DW 27 October) should thumb a few pages further forward if he thinks that Richard Eisermann’s reference to design being about value was all about money. It wasn’t. The point Eisermann was making is that design adds social and aesthetic value, as well as economic value. Eisermann was calling for designers to start talking in practical terms about how design can make things more useful and not just how much business can charge for them.

Fitch missed Eisermann’s point, then uses his mistake to lambaste the Design Council for not doing something that it clearly is: helping to position design in the wider social and economic context.

Do try to keep up, Rodney.

Oliver King, Director, Enginegroup, London NW5

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