Media Square this week secured the £63m takeover of a clutch of marketing services groups from communications network Huntsworth, including design consultancies Lloyd Northover and Holmes & Marchant.
The deal, which received the shareholder go-ahead at Huntsworth’s extraordinary general meeting on Monday, will propel Media Square into an international arena, boosting its turnover from approximately £60m to around £200m.
The bulk of the businesses included in Huntsworth’s Marketing Services Group – including Lloyd Northover – are part of the former Incepta Group, which completed an all-share merger with Huntsworth in May. Media Square chief executive Jeremy Middleton says that the businesses will retain their distinct identities under the new ownership.
‘The design element in the group is now much stronger than before, with the addition of Lloyd Northover, Holmes & Marchant and Su Yeang Design in Singapore,’ he says.
Since 2003, Media Square has acquired 14 businesses in the marketing services and communications sectors, including the £22m purchase of Coutts Retail Communications in October 2004 (DW 14 October 2004). It is claimed that the integration of Huntsworth’s Marketing Services Group will create the fifth largest UK-based quoted marketing communications and marketing services business.