Design groups are working on renaming or redesigning alcoholic soft drinks as manufacturers bow to pressure from the Portman Group in its watchdog role over so-called alcopops.
The Portman Group’s report on alcopops complaints was published this week. Whitbread, Carlsberg-Tetley and Bass have all agreed to comply with rulings against their products’ packaging.
Jones Knowles Ritchie, which worked on the original Lemon Jag and Vanilla Heist branding, has been retained by Whitbread to carry out name changes.
Carlsberg-Tetley has agreed to relabel Thickhead, designed by CLK. The consultancy will be carrying out the redesign.
Bass is considering a number of consultancies, possibly including the original pack’s design consultancy Apex, to redesign Hooper’s Hooch.
Spilt Drinks has also agreed to relabel alcopop Jammin’. The original label was created in-house, as will be its replacement.