Brief

Connex is the name selected by French transport conglomerate CGEA for its rail holding company. CGI came up with the name and identity for the rail operator and for its franchise Connex South Central, the old Network South Central. The new yellow and blue look for both trains and upgraded stations reflects ‘our more streamlined and efficient approach’, says Connex South Central managing director Geoff Harrison-Mee. CGI, which revamped the trains’ interiors, is now working on sub-branding and a strategy for the services. CGEA aspires to become a major player in the UK’s rail industry and has interests in France, Portugal and Germany.

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