Marketing Forum finds itself lost in a sea of words

Lewis Moberly was one of the lucky 900 companies participating in last week’s Marketing Forum. Creative director Mary Lewis and managing director Robert Moberly were wined and dined for three days on the cruise ship Oriana.

Lewis Moberly was one of the lucky 900 companies participating in last week’s Marketing Forum.

Creative director Mary Lewis and managing director Robert Moberly were wined and dined for three days on the cruise ship Oriana. Seminars were full of debate about the changes in today’s varying markets.

Each company appeared in the programme, accompanied by a bit of blurb. But Lewis Moberly was the victim of a really unfortunate typographical error.

This prominent consultancy was described as “simple-minded” instead of “single-minded”. Ouch.

“The organisers made a terrible mistake, they take complete responsibility,” says a consultancy spokeswoman, adding “the last laugh will go to us when we receive our compensation”.

This is worthy of The Grauniad, which last week called harassment victim Perry Southall Miss Perry, as opposed to Miss Southall, and architect Zaha Hadid Ms Habib.

And what, pray, makes Zaha a Ms and Perry a Miss? Inconsistency, that’s what.

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