Two London groups merge

London consultancies Curious and Parker Stratton are on the brink of merging.

The combined group will retain the Curious name under which the former Baker Jazdzewski rebranded itself last year (DW 20 October 1995).

The deal will see Curious founder Phil Baker take on the role of managing director. Derek Martin, a partner at Parker Stratton, will be creative director. Parker Stratton founder Terry Stratton will be chairman.

The merged operation will have around 14 staff and initially be based at the Soho offices of

Curious and at Parker Stratton premises in Chelsea. Eventually, the entire company will come together in Soho’s Dean Street.

Martin says there are no conflicts between the client lists of the two consultancies and no redundancies are expected. The new Curious will have a projected turnover of 1.5m.

Fuller details of merger will be announced once the legal ties are finalised, he adds.