Household brushware manufacturer Emsa Group launches a range of products this week under the sub-brand Intelligent Cleaning, with identity and packaging designed by Davies Hall.
The products, which will launch in the UK prior to a pan-European rollout, are part of the company’s move to shore up its market leadership position, says Emsa group design manager Mike Ellams.
‘Its some six or seven years since the products were last updated. We are the brand leader and want to maintain that through product innovation,’ says Ellams.
The revamped products take into account how people use them and the impact of interiors trends like hardwood floors, he adds.
Davies Hall was appointed to the project, worth a five-figure fee to the consultancy, following a credentials presentation in February.
The consultancy created the name to reflect the ‘ergonomic and innovative’ design of the products, explains Davies Hall creative director Robin Hall.
Packaging avoids the ‘cleaning industry colours of blues, yellows and hot reds’, he adds.
‘We’ve used a monotone style to give a technical and sharp look to the products,’ explains Hall.