LDP drinks to Threshers job

Off-licence chain Thresher launches the first phase of a revamp created by Lumsden Design Partnership this week, as part of the retailers attempt to ‘make wine easy’ for consumers.

Changes include categorising wine by price rather than by region and more focus on promotions. The consultancy, which earned in excess of £50 000 in fees, has updated branding and created signage, interior and exterior point-of-sale graphics and brand guidelines.

The scheme is being piloted at two stores in East Anglia before being rolled out to the chain’s 2300 stores nationwide.

Latest articles