Wilkinson takes a leap with US tech ‘mentors’

Wilkinson has designed an identity for start-up venture Atlantic Leap, a company created to facilitate the expansion of US technology businesses into Europe.

The identity, which launches this week, will initially be applied across stationery and a website, which the consultancy also hopes to design and will be incorporated in marketing material and signage as the company expands. Wilkinson has also developed the corporate strapline and created an image bank for the company.

Atlantic Leap targets US-based interactive and new media companies and ‘mentors’ their expansion in Europe by offering a variety of services ranging from legal advice and contractual negotiations to recruitment.

According to Atlantic Leap managing partner Evan Rudowski, the current economic and political climate is working in favour of his business.

‘Companies are still investing and expanding, but things are happening in a more conservative fashion and this more conservative climate offers a good opportunity for us to provide support and guidance,’ says Rudowski.

The identity is intended to represent the ‘positive and exuberant aspects’ of expansion, he adds.

‘[Expanding into Europe] is a big step, but can be a positive experience if done well,’ he explains.

Wilkinson creative director Tim Wilkinson says the logo conveys the ‘energetic and less formal mindset of the company’ and was created to help recruit staff as well as clients.

Wilkinson was appointed to the project following a four-way pitch in July. The consultancy was formed in May by Wilkinson, formerly creative director at FutureBrand and marketing consultant Paul Balaam.

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